Ancestrally Fashion Forward

BOPHONYSSE IS A LONDON-BASED BRAND THAT ENCOURAGES THE WEARER TO TAKE PRIDE IN THEIR INDIVIDUALITY, WHILST APPLYING AN ENVIRONMENTALLY FRIENDLY APPROACH AND PAYING ATTENTION TO CULTURAL HERITAGE. DESIGNER BADRA CHERFI REFERENCES BERBER AND ALGERIAN HERITAGE, TRANSLATING TRADITIONAL NORTH AFRICAN FASHION INTO LUXURIOUS, SUSTAINABLE, READY-TO-WEAR, COUTURE, EVENING AND BRIDAL WEAR. 

AS A STRONG BELIEVER IN FASHION AS A TOOL OF EXPRESSION, THESE SUSTAINABLE PIECES TAKE INSPIRATION FROM THE NATURAL WORLD, DISPLAYING POWERFUL THEMES OF MOTHER NATURE AND TAKING A STRONG STANCE ON SAVING OUR CORAL! THE LATEST COLLECTION ENTITLED ‘CORAL CLEAR’ PRESENTS RICH COLOURS AND HAND-PAINTED GARMENTS.

THESE VISIONARY DESIGNS CAN ALSO BE SEEN IN A RECENT SHORT FILM BY HARVEY MARCUS WHERE BOPHONYSSE’S CAPTIVATING COLLECTION WAS AWARDED NUMEROUS ACCOLADES SUCH AS ‘THE BEST COSTUME DESIGN AWARD’ AT THE CANNES FILM FESTIVAL AND TOKYO INTERNATIONAL FILM FESTIVAL TO NOTE A FEW!

HAVING ALWAYS HAD AN EYE FOR FASHION AND HANDCRAFTING, BADRA CREATES VISUAL POETRY WITH PRECIOUS DESIGNS FEATURING STUNNING SILKS AND HAND BEADING. SHE DESCRIBES HER PIECES AS LIVE ART AND WANTS HER AUDIENCE TO PERCEIVE HER GARMENTS AS LIVE PAINTINGS, CREATING EMPOWERING COLLECTIONS THAT HAVE BEEN DEVELOPED FROM IDEAS TO REALITIES. WE TRULY BELIEVE IN THE POWER OF EMPOWERING AND EXPRESSING THE FEMININE STYLE AND ARE SUPER PUMPED UP TO WELCOME BOPHONYSSE INTO OUR WORLD OF FASHION! 

I.DEA PR

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